Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your realtor once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your realtor to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Testimonials

See what Cynthia’s clients have to say!
Seller

Seller

My Realtor®️, Mrs. Cynthia Marshall McFarland, was absolutely outstanding when selling my property. I am located in the state of Georgia and my property was in Maryland. She was referred to me by a third party here in Georgia. ...
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Erik H.

Erik H.

Cynthia is an amazing Realtor®️! Working with her to sell my home was truly a wonderful experience. After living in my house for 8 years, I had to make a tough and emotional decision to move closer to my family and aging mother...
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Buyer

Buyer

As a first-time homebuyer, using my VA loan, delving into this complicated and unfamiliar process was a very rough start. However, my second Realtor®️ was a breath of fresh air. I have high expectations of quality and customer ...
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Affy E.

Affy E.

As first-time home buyers, we were introduced to Cynthia after two rounds of unsuccessful home hunting with two other Realtors®️. We felt defeated by the process but Cynthia encouraged and motivated us with her relentless effor...
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Linda F.

Linda F.

Cynthia offered exceptional service during our home search. From the first call to closing Cynthia's invaluable knowledge and experience guided us through our home buying process, during the height of covid no less. When the se...
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Antheny W.

Antheny W.

I feel very fortunate that I had an opportunity to work with Cynthia on the sale of my home. Of course, any Realtor®️ can sell your home and Cynthia did just that, her knowledge of the market and her expertise in her field were...
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Miller M.

Miller M.

I recently sold a small residential property and Cynthia Marshall-McFarland was my broker. This sale required an understanding of the rules and regulations of several city agencies that would affect the sale for me as well as t...
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Seller

Seller

Cynthia was extremely knowledgeable in the home selling process. While understanding the timing issues we were under, she worked tirelessly to get us a more than the fair offer for our home while compassionately educating us al...
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Seller

Seller

Cynthia Marshall-McFarland was exceptional! Her attention to detail and willingness to ensure the best outcome for my recent estate sale was refreshing. I would recommend her to anyone looking to buy or sell their home. She is ...
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Renee H.

Renee H.

Working with Mrs. Marshall-McFarland was an excellent decision. She is attentive, patient, professional, and knowledgeable concerning the industry. She understands working with my lender during the home buying process is import...
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Harvey M.

Harvey M.

Cynthia provided excellent service. She provided clear instructions and we felt she always had our best interest in mind. She also gave great advice and her follow-through was second to none. I would not hesitate to recommend C...
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Leticia D.

Leticia D.

Cynthia went above and beyond on the sale of my home. She was extremely professional and responsive. Cynthia kept everything on track and kept me sane even when delays arose. I’m so glad I had her in my corner!
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Buyer

Buyer

I was interested in purchasing a home for the first time and Cynthia took the time to walk me through the process. She was very patient and answered all of my questions. I would highly recommend Cynthia.
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Cerone K.

Cerone K.

I would highly recommend Mrs. Marshall-McFarland to help you find your dream home. She is very dedicated to you and your family's needs. Mrs. Marshall-McFarland is trustworthy and very professional.
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Brandon T.

Brandon T.

Cynthia was great to work with. Very personable and easy to talk to. If you are looking for an agent that will work with you, Cynthia is your agent.
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Chan D.

Chan D.

I experience with Mrs. Marshall-McFarland is nothing short of exceptional. Her attention to detail and coordination made the process effortless!
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Alicia Faith B.

Alicia Faith B.

Very informative and patient with me as a first-time homebuyer. Professional yet personable. I highly recommend Cynthia as a Realtor®️.
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Tawana L.

Tawana L.

Very compassionate, honest, and professional and has her client at heart. I highly recommend her!
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Phyllis D.

Phyllis D.

Cynthia is very knowledgeable, responsive, thorough, and of course professional.
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Connie K.

Connie K.

She's consistent, compassionate, and a cheerleader for her clients.
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